Analisis Switching Intention Konsumen Terhadap Pengalaman Belanja Online Dari Social Commerce ke E-Commerce Menggunakan Faktor Push, Pull Dan Mooring
نویسندگان
چکیده
Tradisi berbelanja online sudah menjadi kebiasaan setiap orang entah melalui social commerce ataupun E-commerce. Namun, saat ini di memiliki beberapa risiko seperti terutama untuk keamanan. Karakteristik mungkin mendorong pengguna beralih ke E-commerce dari yang awalnya commerce. Penelitian tujuann yaitu memahami pemahaman utuh tentang faktor mempengaruhi bermigrasi dengan push, pull dan mooring (PPM). menggunakan pendekatan kuantitatif pengumpulan data kuesioner secara daring diisi oleh konsumen telah Proses analisis PLS-SEM SmartPLS. Hasil penelitian menunjukkan bahwa Pull pengaruh positif paling signifikan terhadap Switching Intention, berpengaruh tapi tidak Switcing Intention Mooring negatif Intention.
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ژورنال
عنوان ژورنال: Informatik
سال: 2022
ISSN: ['2655-139X', '0216-4221']
DOI: https://doi.org/10.52958/iftk.v18i2.4658